Jaatelo
[concept work for a student project]
Jaatelo is an ice cream company with a value proposition focused on innovative flavours and a youthful, playful tone. For this packaging project I focused on experimenting with type-lock ups and emphasising the unique flavours as a point of difference. The colour pallete, type, logo design and tone of voice all work in unison to portray a brand that makes “unordinary ice cream”.